Digital Sales Academy

Digital Sales Academy

Sales, Marketing, and Customers in Digital Commerce

Time: March 11, 10:00 AM — 12:00 PM

Location: Innovation Stage

Program is in finnish.

The Digital Sales Academy program provides a comprehensive overview of sales, marketing, and customer engagement from a digital commerce perspective. Key topics include:

• The landscape of e-commerce sales: Where do the sales actually happen?
• The 4K Formula of digital commerce.
• Understanding and managing customer journeys: Mapping external vs. internal paths.
• Identifying behavioral differences: Pull vs. Push strategies.
• Key Performance Indicators (KPIs): Essential metrics and how to interpret them.
• From product-centricity to customer-centricity.
• Customer insight: The most valuable asset in e-commerce.
• Acquisition in a digital world: Knowing your audience and precision targeting.
• Valuing different customers: Identifying and re-activating returning customers.
• High-performance marketing: Strategies for 24/7 responsiveness.
• Channel breakdown: What works, what doesn’t, and plenty of real-world examples.

Leevi Parsama is a retail industry veteran, recognized for his profound expertise in digital commerce. He has personally consulted with over 1,000 Finnish e-commerce companies and extensively studied digital trade ecosystems in the USA, China, and across Europe.

Currently, Leevi serves as the active Chairman of the Board for Digital Commerce Finland Oy—a community of over 4,500 members—and as a digital commerce specialist and investor at Snowball Growth Partners.

Having led a company with global sales, Leevi brings first-hand, concrete experience to his market insights. He has crafted digital strategies for numerous Finnish brands and serves as a strategic advisor for executive boards on digitalization and customer experience. Known for his engaging stage presence, Leevi is at his best when inspiring audiences with the success factors of digital trade.

Leevi has been named the E-commerce Influencer of the Year in Finland. He is also well-known as the expert moderator of the popular “Verkkokauppiaat” Facebook group (20,000 members) and is often playfully referred to as the “Godfather of Finnish Digital Commerce.”